EFESIENSI SALURAN PEMASARAN CABEI MERAH BESAR DI DESA PANGTONGGEL KECAMATAN PROPPO KEBUPATEN PAMEKASAN

  • Joni Kusnadi Universitas Islam Madura
  • Mohammad Shoimus Sholeh Universitas Islam Madura
  • Mohammad Saedy Romli Universitas Islam Madura

Abstract

Pangtonggel Village is a large red chilli income research has been
conducted with the title Efficiency of large red chilli marketing channels in the
Pangtonggel Village, Propponent Savings, Pamekasan Regency, to know the form
of marketing channels, marketing efficiency, which is obtained by each marketing
marketing channel. Data collected by observation and interviews with large red
chilli farmers, the population of this study were large red chilli farmers in
Pangtonggel Village, large red cebe collectors, large red chilli traders, and large
red chilli retailer traders in Pangtonggel Village. research can be seen that in the
marketing of large red chilli in Pangtonggel Village, Proppo District, Pamekasan
Regency, there are two forms of channel patterns. In channel I pattern, farmers
sell to collectors, then sell to large traders, then sell to retailers and then to end
consumers. Channel II pattern, from farmers to retailers, then to end consumers.
The results of a large red chilli marketing analysis show that a short marketing
channel system, ie farmer-retailer, can produce a greater profit compared to other
marketing channels (Rp. 1.000), marketing margin from farmers to collectors on
channel I of (Rp. 2.000) . Traders to large traders (Rp. 5.000). Large traders to
retailers (Rp. 2.600). The big red chilli marketing channel in Pangtonggel Village,
Proppo District, Pamekasan Regency is the most efficient channel, channel Two
(II).

Published
2020-02-21