STRATEGI PEMASARAN TAHU UD PAK ANTON DI DESA TEJA TIMUR KECAMATAN PAMEKASAN KABUPATEN PAMEKASAN

  • Imam S. Arifin Universitas Islam Madura
  • Moh Shoimus Sholeh
  • Mohammad saedy Romli
Keywords: Marketing strategy, Soy bean, SWOT analysis

Abstract

This research aims to formulate the marketing strategy of UD Tahu Pak Anton in Teja Timur Village, Pamekasan Subdistrict, Pamekasan Regency. The research respondents were the owner of the UD Tahu Pak Anton factory and the four UD Tahu Pak Pak Anton employees. Data analysis method used is to use SWOT analysis. The results showed that: for a combination of the strategy IFE value of 1.88 and EFE value of 1.44 which is shown in the IE matrix the company's position is in quadrant I, namely the aggressive strategy or SO strategy (Strength-Oppurtunities). In the SWOT analysis, it is known that the marketing strategy of UD Tahu Pak Anton in Teja Timur Village, Pamekasan Subdistrict, Pamekasan Regency is to maintain prices, maintain product continuity and also improve product quality to maintain the trust of consumers or regular customers and to take care of waste disposal sites so they are not easily damaged by utilizing attention the government so that UD Tahu Pak Anton can still compete.

Published
2020-02-21