STRATEGI PENGEMBANGAN PRODUK UNGGULAN OLAHAN IKAN HASIL TANGKAP MELALUI E-COMMERCE BERDASARKAN ANSOS DI ERA INDUSTRI 4.0
Determination of marketing strategies requires precise and careful analytical tools,
one of which is to apply SWOT analysis. With a SWOT analysis, it is expected that
MSMEs can determine realistic business objectives, according to the conditions of
MSMEs. (Sutojo and Kleinsteuber, 2002: 8). SWOT analysis is simply understood as
testing the internal strengths and weaknesses of an organization, as well as the
opportunities and threats of its external environment. SWOT is a general tool that is
designed and used as a first step in the decision making process and as a strategic
planning in various applications. What variables are strengths, weaknesses, opportunities
and threats that will be faced by Coastal SMEs in Pasuruan Regency in the field of ecommerce.
adopted is differentiation, market development, market penetration and
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