The Analysis of Associative Meaning in Lexical Relation Used by Najwa Shihab On Mata Najwa 2019
The reason of researchers in taking the title “The Analysis of Associative meaning in Lexical Relation Used By Najwa Shihab on MATA NAJWA 2019” is because MATA NAJWA become one of popular talk show program that influenced many people in Indonesia through the phenomenal presenter Najwa Shihab which mostly used attractive and different style of language to attract the audience. Because of her own different word, sometimes the audience need to interpreted the meaning clearly. Talking about the different style of language that used by Najwa Shihab, the researcher would like to make an analysis from semantic aspect to make the audience easier in understanding the quotation of Najwa Shihab. Nowadays, the society preferred to get information from attractive ways such as talk show program. So that, the researcher here do a research which is focused on “what is the Associative meaning used by Najwa Shihab on MATA NAJWA 2019?” and “what is the lexical relation used by Najwa Shihab quotation on MATA NAJWA 2019?”. In this research, the researchers uses qualitative research, this research is going to determine the use of words in Najwa Shihab quotation that has associative meaning and categorized the word into lexical relation. The researcher got the data from Najwa Shihab instagram official for about one month. The researchers found 30 words involved in associative meaning and lexical relation semantically, it is divided into 16 connotative, 9 affective, 5 stylistic and 1 co locative. Meanwhile, the researcher categorized the word that include to lexical relation into 6 synonyms, 9 antonyms, 1 hyponymy, 3 homonyms, 5 polysemy, 2 metonymy and 3 collocations. With the analysis above, the researcher find that most Najwa Shihab quotation during the observation of this.
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